Dr. Nicholas Perricone talks us through his latest product innovation. Essential FX.
I read this somewhere recently and its bothered me ever since. As the owner of a beauty retail company I’m acutely aware of what goes in to creating a new product- the research behind it, the clinical trials, the cost of production and ultimately ‘the why’. Why does it exist in the first place and why do we need this product over another? I’m all for innovation but when is it too much?