BASED IN CHELSEA, NEW YORK, LAUREN NAPIER BEAUTY IS ROOTED IN A REALNESS THAT CAN ONLY BE AUTHENTIC WHEN ITS DRIVING FORCE IS SUCH AN ALL ROUND COOL GIRL.
"In a culture obsessed with perfection, I see beauty in informal moments. We all want to feel comfortable and confident with what lies beneath."
Busy working women are at the core of Lauren's eponymous beauty brand. We think of them at Fetch like an extra skincare step and not just a convenient cleansing product. Each individually wrapped cleansing wipe is packed with vitamins and antioxidants, that remove makeup and prep the skin for the next step whether thats a full face of makeup or a serum, moisturiser and bed.
The original Cleanse wipes contain aloe, chamomilla, and cucumber extracts that deeply hydrate and smooth the complexion while reducing redness and inflammation. Flaunt wipes were formulated with more mature skin in mind and contain Noni (rich in vitamin C) to tackle adult acne, dark spots, and dry or rough skin. Both products contain natural skin healers like guava and vitamin K.
We spoke to Lauren to find out more about what inspires her brand.
Fetch Beauty: Who's that girl?:
Lauren Napier: When I started, it was the height of MTV and monochromatic makeup. Today, it's the contour craze. It's great, but it's not realistic and frankly speaking, most women haven't got the time.
Fetch Beauty: What does beauty mean to you?
Lauren Napier: Beauty is more than what the eye can see. Beauty is a mood. Beauty is intuitive. Beauty is confidence. Beauty is unconventional.
FB: Do you double cleanse?
LN: My desire is to have clean and healthy skin. If you want both you have to double up on the cleansing routine! My skincare routine changes throughout the month and then throughout the seasons. I cleanse, I tone, I mask and I wipe. I do it all!
FB: Whats the best advice you’ve ever been given?
LN: The very best beauty advice that I have ever been given comes from my grandmother," wash your hands before you wash your face.”
FB: Who is your style icon?
LN: I don’t have one single beauty icon, I am inspired by Josephine Baker, Davide Bowie, Sheikha Mozah, Victoria Beckham and Thandie Newton. These are all stylish, talented creators who have inspired and influenced beauty and culture beyond their lifetimes.
FB: What is your hero beauty product?
LN: FLAUNT by LAUREN NAPIER of course! It soothes, cleanses and hydrates my busy skin in a pinch! It’s more than a hero, it’s been a lifesaver.
FB: Happiness is…
LN: A warm bath, sunshine, margaritas and the sound of uncontrollable laughter from the ones you love.